Bulk SMS is a marketing channel that leads to a successful marketing campaign. The results have been extraordinary and have worked for a diverse range of organizations across the globe. Mobile SMS marketing campaign has proved itself in the industry by giving inflated sales.
You will agree with the fact that mobile phones are used everywhere and are ruling the digital world. This is the reason why mobile-focused marketing has become a focal point of the strategic marketing plan. Bulk SMS is a must for every business that wants to grow and keep a competitive edge over its competitors.
Bulk SMS marketing plays a crucial role in mobile marketing
SMS is undoubtedly one of the most efficient sales tools. SMS has a 98% open rate that too within 3 minutes. No other marketing campaign can provide such an efficient rate. SMS is the most convenient way to deliver a business message to your customers as well as prospects. Never neglect SMS marketing else your competitors will take over.
Quality customer relationships are build with Bulk SMS
Customer communication becomes effective with Bulk SMS. It develops meaningful conversation and this is something that customers appreciate a lot.
Bulk SMS is a perfect business pitch as it allows different businesses of all sizes to send a message through different mobile networks. With not much effort, it drives scalable efforts. This is a purpose-built service that proves to be fruitful for first-time entrepreneurs, and SMEs who have just entered the industry as a startup. Also, it empowers businesses to develop limitless opportunities via strategic well-targeted exposure. You can convey the message nationally as well as internationally.
All the aforementioned reasons are what is making Bulk SMS so popular. Gradually, it has become the best solution for businesses that are aiming to target specific prospects whether locally or globally.
Bulk SMS messaging is for:
- Mass SMS advertising
- Sending notifications
- Alerts
- Reminders
- Safety checks (password confirmation)
- Product information
- News
- SMS newsletters
- Entertainment (competitions)
- All sorts of different text messages
Who should use Bulk SMS marketing?
- Consumer brands
- Enterprises
- Banks
- Media outlets
- Any airlines
- Travel agencies
- Healthcare providers
- Large consumer websites
- Retailers etc.
Why should you consider Bulk SMS services?
The primary answer is-wider user base. Whether you want to send a reminder, alert, update, or any kind of information, all of this can be done with this efficient way of delivering SMS to the audience. With right local and global bulk SMS service providers, you can reach the larger audience and can achieve your business targets easily.
Email marketing is also considered as one of the best ways to reach clients but only a small percentage of emails are read but that is not the case with SMS.
Mass messaging is a must-follow marketing technique for every business whether it is a startup or a well-established firm. This is because it empowers businesses to reach customers when it’s most suitable for them. You can add a call to action within the message and this can lead them through the sales funnel. You can also entice them by going for micro engagements. All of this depends on the type of business you’re in and also your business goals.
You can reap plenty of benefits with bulk SMS as it not only helps you in raising additional revenue but also give you a strong presence so that your audience will remember you.
Impression and engagement is a winning game. You can ask your customer to fill a survey, go for a Q&A session, or ask them to play a quiz. Anything that you think will interest them. This will not only lure new clients to your business but also lead to word-of-mouth marketing. And everyone knows that there is no more powerful promotion than word of mouth.
Best ways business can utilize bulk SMS gateway
Bulk SMS can add a lot of value to your interaction with customers. Here are a few ideas and examples.
Send reminders
Today, everyone is on the move and requires fast as well as reliable information from businesses and services they interact with. So, whenever your business sends a quick reminder, it helps to enhance customers’ perception of your company. They feel you value them and also stay updated.
Keep customers up to date
You can tell customers the new offers, discounts, and products that have been introduced in your business. Also give loyal customers loyalty points. This will make them pleased and satisfied. Keep every customer in the loop and make them feel important.
Send mandatory alerts
If there is some inconvenience caused due to technical issues and the service has stopped working, it is important to notify your customers. Sending them a message is the best way to notify them. This is going to avoid possible inconveniences. Customers will certainly appreciate such information as it proves to be quite helpful.
Target a specific audience
The more relevant information you have, the better it is. Make sure the message that you are sending is short, crisp, and to-the-point. The best example is Facebook. They exactly know who to target. They identify their target audience based on age, area, and interest. You should also know who your target audience is and then customize your messages accordingly. This way you will be able to cultivate meaningful connections with the audience and have fruitful interactions.
Conclusion
In today’s digital landscape, everyone is active on mobile devices, this is why bulk SMS marketing is an important part of communication strategy for businesses. Whether someone is young or old, everyone receives and reads an SMS. Undoubtedly, it has proved to be an ideal way to reach a wider audience especially the ones that are interested in your products and services.
Bulk SMS is not limited to the type of business and size of the business, Anyone can take advantage of this amazing marketing channel. If you still haven’t tried this marketing technique, trust me you are missing out on a lot of things.
