When you send text messages from an app to a subscribed user with the help of an SMS sending service, it is termed as Global A2P SMS Marketing. This SMS can be sent from any application and can be opened on any smartphone. But the smartphone should have basic features like GSM.
This growth is driven by elements that include more and more mobile subscribers globally. The constant increase of messaging service in customer-facing industries is usually in countries like India and China.
A lot of senders, as well as receivers, rely on A2P SMS messaging for basic activities. These activities include mobile payments, banking, and also marketing. Besides this, another reason for the growth of the A2P SMS market is the Banking, Financial Services, and Insurance (BFSI) companies. This is done by sending a one-time password (OTP) regarding a banking transaction or password change notification.
Well, A2P SMS is becoming popular and this is actually great news for businesses especially the ones that look forward to expanding and reaching a wider audience.
What is the Reason for the Growth of SMS Market Growth?
Internet of Things (IoT)
Do you know that A2P SMS is also part of IoT? And the Internet of Things is growing rapidly, we all are aware of the same.
There are approximately 400 million people that use IoT devices across the globe and this number will grow soon in the coming years.
A2P SMS marketing connects its users with real-time data from online applications and devices. As the growth of the Internet of Things is surging, customers are now expecting that companies should come up with more interesting things. SMS that uses IoT can now connect the employees as well as consumers with real-time data from online apps and devices.
Increased use in Banking and Financial Services
As already mentioned that A2P SMS marketing is used in banks, financial services, and insurance companies, it allows organizations to send notifications.
The BFSI industry has seen a drastic growth in the A2P SMSs. And this can be attributed to the demand from consumers for increased connectivity from banks and financial institutions.
Besides this, the reason for the growth of this marketing service is because of the usage in mobile payments and mobile banking, which has contributed to the growth of this technology. Banks can reach their clients in a manner that isn’t intrusive.
Developing countries are focusing a lot
We have aforementioned that countries like China and India have a maximum number of mobile users in the world. This has further resulted in A2P SMS marketing’s rise significantly.
The drastic growth in technology, as well as innovation, in these countries are clearly impacting the A2P SMS industry. The number has increased from 400 million in 2016 to approximately 1.5 billion in 2022.
Why preferred A2P SMS marketing?
Personalized messages
When A2P messaging is utilized in the right way, you can tailor the SMS messages as per your requirement. Who doesn’t like getting personalized messages? Well, when customers receive personalized messages from businesses, it not only pleases them but also makes them loyal customers. They feel that the business takes care of and values them.
However, A2P SMS marketing is an efficient marketing tool but you should rely on the right service provider to get the best results.
The easiest way to send notifications
A2P SMS is one of the easiest ways to send notifications. Any customer can go online shopping and order something from the Internet at the point-of-sale (POS), they always register with a cell phone number.
This helps them to track their ordered product, know the status, and know when it will reach its destination. This is a straightforward approach that is simply hassle-free. This eventually improves the customer’s journey while streamlining their shopping experience.
Direct and immediate channel
Do you know that SMS is one of the most immediate channels available?
Having a quick reading rate of 97% within 15 minutes delivery, you can be reassured that the SMS that you sent will be immediately read by the customer.
Quick delivery can be considered as one of the major benefits of A2P SMS marketing. This is because it allows you to reach the target audience at the right time. SMS has a quick delivery as it doesn’t require any internet connection from either end.
Approximately 45% of SMS firewall campaigns generate a successful ROI. This figure crosses over 50% when it gets collaborated with emails or social media platforms.
The best A2P messaging service efficiently handles time and business-sensitive messages effortlessly. This is done with the help of direct connections to the mobile operators.
Wrapping up
You can be successful in this marketing and move one step further when you know what is the best time to send a message to a customer based on their past interactions. This targeting can move beyond region and demographics while optimizing results.
Customer gratification has always been a challenge may be because customers are wanting to engage with businesses in real-time. Therefore, International bulk A2P SMS messaging is something that promises to do wonders for your brand and surge over the years.
Whether you are looking to target a small or large group of people, messaging channels are the most preferred as well as an effective approach that helps in reaching the clients in moments that matter.
