SMSC – Different communication devices present at different geographical locations are connected by a distributed network.

For example, mobile phones can connect and communicate with each other due to a distributed network. These distributed networks were very hard to manage in the past (remember telephone exchanges which used to make cross-connection errors?).

However, as the technology evolved, it introduced us to network elements. A network element is a logical entity which helps in managing distributed devices by a unified management system. An SMSC is a network element in the mobile phone network. In simple words, SMSC can store, forward, convert and deliver SMS messages for the mobile network users.

Major features of an SMSC

As explained earlier, SMSC handles the complete gamut of SMS operations of a wireless network which includes:

a. Sending and Receiving of SMS messages
b. Storage, forwarding and delivery of text messages
c. Maintenance of time stamps of messages
d. Interfacing with other applications like MS-Excel (used for sending bulk text messages by reading data from the spreadsheet)

A reliable SMSC Service provider can act as a key differentiator for telecom service providers in the communication industry. Modern SMSCs are open source and offer IMS/LTE compatible applications. They also support a wide range of inflated applications.

Why do you need an SMSC for your Telecom Business?

Cost reduction: An SMSC provider company will have their SMSC deployed at telecom operators spread across the globe. They can provide national/international services to your telecom service providing business at a very low cost. Apart from that, SMSC helps in boosting customer satisfaction and subscriber loyalty. Hence, it can reduce overall CAPEX/OPEX.

Customization for Optimization: An SMSC supports a wide range of applications. The complete package of SMS services offered by an SMSC will help you in targeting a wide range of clients. You can customize your services according to the specific needs and help in optimization of your client’s business.

Global Reach: When it comes to reaching a larger audience which is scattered geographically, it can become really difficult to manage SMS communication for any business. Cognitive tasks like finding suitable phrases in different languages, managing different time zones and finding out the target audience should be given priority over managing SMS operations. The transactional activities of SMS marketing can be delegated to an SMSC which can help in increasing reach of any business.

Summary

SMS marketing is still one of the most prevalent channels of communication for businesses present across the globe, and SMSC has become absolutely essential for modern business organizations for quick and reliable information sharing. In such a scenario, if you are thinking of expanding your business of providing SMS services, a dependable SMSC – Short Message Service Centre, can prove to be a core competency.

The post SMSC: A Network element that handles SMS operations first appeared on Connect | Communicate.

Did you know?

90% of text messages are read within 3 minutes
74% of smartphone users leave no text messages unread
98% is average open rate of SMS marketing campaigns

(Source: 99firms)

Above stats give a brief idea about the effectiveness of SMS Marketing.

Are you wondering, “Can Bulk SMS marketing be effective for my B2B business as well?”?
The answer is “an absolute YES”.

A major difference between B2C and B2B marketing is that your B2B customers don’t look for entertainment and engagement in your communication. B2B business clients are very frugal when it comes to spending their time and attention. Therefore, short, to-the-point and relevant SMS marketing can prove to be really effective for your B2B business.

The next big question is “How to go about it?”

The short, to-the-point and relevant answer is effective SMS Reseller Network.

Don’t worry, there is a long answer as well. So here we go:

First things first, what is an SMS Reseller Network?

An SMS Reseller Network is a network of individuals or small organisations that provides SMS services to businesses. It is not only important to have an SMS Reseller Network but also to monitor it. This network is essential for a B2B business because:

Better reach through diverse linguistic network:

The world is getting smaller, or we can say the businesses are becoming global. In such a scenario, organizations, which decide to stay within the national boundaries, lose the excellent growth opportunities. Therefore, for aB2B business to expand overseas, it has to talk the client’s language, quite literally. An SMS Reseller Network will enable you to send customized messages in various languages anytime and anywhere which can definitely increase the leads.

Fast and convenient communication through SMS reselling:

SMS marketing can be as easy as posting on twitter. Good ideas are wasted if they are not executed quickly. An SMS Reseller Network is nothing but a tool to reach your potential customers as quickly as possible. Whether you want to introduce a new offer or just want to communicate for a brand recall, just type down your short text and send it to your reseller network.

Better tracking mechanisms to improve Return on Investment:

If you can’t measure it, you can’t improve it. This is a hard fact which cannot be denied. For any business, whether B2B or B2C, ROI is the ultimate measure of any strategic decision. Unlike other marketing mediums, it is way easier to track the success or failure of SMS Reselling Networks. Organizations like Globe Konnect provide white label services to resellers and Reseller Bulk SMS Gateway Panel which not only help in enhancing the reseller network at low costs but also help in efficient monitoring of the SMS communication.

Summary

A B2B business is a serious game. Your customers are “No BS” guys. They would like to see the value, you can add into their business, in real numbers. Therefore, it is important to reach the right people in an effective way. An SMS Reseller Network can help you in doing so, if used in the right manner. An SMS Reseller Network helps you in reaching out to more people quickly without compromising with the effectiveness of communication.

The post Importance of SMS Reseller Network for a B2B Business first appeared on Connect | Communicate.

Today, the most powerful as well as the preferred medium for communication is texting. This is because there is no internet connection required to reach a customer so notifications can be sent to anyone that has a cellphone. Also, it’s less intrusive and time-consuming. When done in the right way it’s an effective channel through which to conduct business.

Here are the four key ideas to consider:

1. Maintain a strong relationship with your customers

Every marketer wants to have a strong relationship with the customer, right? There is a long list of things that can be done but most importantly you should gain their trust. Also, send personalized messages as this makes them feel valued.

You may be wondering how personalization might look like. This simply means, send them the notifications that they actually want. The notifications include order, shipping details, service downtime alerts, login verification, and personalized promotions. All these alerts as well as notifications are an easy way to drive customer loyalty and satisfaction. One-way messaging is highly scalable. It helps in growing your audience quickly.

Beyond one-way notifications, there are other ways also to engage customers.

Another tactic is adhering to the 160-character limit. Don’t send messages that are too long. In this hectic world, no one has the time to read them. Send them messages only when they opt-in (subscribe). Don’t just keep sending vague bulk messages as this is going to irritate them for sure.

Answer these queries:

• Is the customer happy with promotional messages?
• How many messages are considered too many?
• Are you following the government standards?

No matter what you do, make sure you aim at delivering a great experience.

2. Balancing the type of messages sent is the key

You have to consider that messaging them in the right way is important. Today, all customers have a mobile phone and most of them have smartphones. And this is the simplest way to reach them. SMSs have the highest open rates as compared to emails or any other communication channels.

Understand what type of messages will delight them and which ones will fall flat. Make sure they are welcoming as well as valuable.

Delightful messages are not only related to the travel and restaurant industries. In every sector, customers face trouble when it comes to installation or anything else. Making how-to videos with text messages and doing video calls is the best way to bridge the gap and support customers.

Providing them remote services is the new way of doing business in different industries. Keep pleasing your customers and they will keep coming back.

Knowing the act of balancing promotional, and delightful messaging is very important. The majority of customers love having discounts and coupons on their phones. Whenever you think of sending promotional messages, moderation is key.

3. Leverage AI-powered conversational messaging

Messaging doesn’t have to be a one-way channel. Smart marketers know that conversational messages deliver more value.

Deploying chatbots via mobile messaging channels help customers solve their queries in a short duration of time. Responding to routine customer service inquiries or helping them in the purchase, two-way messaging saves your customers time and saves your company money.

The major reason why text messaging is way more powerful than email is, it doesn’t land up in spam, unlike emails. And also because it’s always-on and ready to solve problems. SMS creates a connection that iss like a starting point for a wide range of actions. This ranges from e-commerce and customer loyalty programs to customer support.

4. Improve customer insights

Did you know that text message is also an effective channel for reaching customers and getting analytics? Yes, that is possible.

Also, you can make them fill surveys to follow up on purchases or customer feedback. This is a great way to learn how to improve customer service and satisfaction. And you get an insight into their purchasing style and the overall experience.

Globe Konnect can help your business

Are you all set to implement an SMS messaging system that will enhance customer service and build a strong relationship with your audience?

If yes, Globe Konnect’s easy-to-integrate API helps you send personalized messages to your customers. You can effortlessly deploy our APIs. Besides this, you can also take advantage of our Bulk sms service, Global A2P SMS, SMS firewall, SMSC and reseller program.

Text messages when used in the right way turn out to be a very powerful marketing tool having the ability to create an excellent customer experience. When you partner with a reliable SMS service provider, you strengthen new customer relations.

The post 4 Smart Ways to Nail Customer Experience with Messaging first appeared on Connect | Communicate.

Here is what you should consider while hiring the right SMSC service provider for your business.

Comprehensive SMSC service provider
Nothing can be better than having one provider that offers an all-in-one service package. Whether you want promotional Bulk Sms, transactional SMS, or no matter what type of messages, calling out one provider makes it easy for businesses to plan their marketing campaign effectively. This makes tracking the campaign easy while allowing quicker execution.

Demo and free trial
Know if your SMSC service provider is ready to give you a demo or free signup for a few days. This will help in checking the services that you are about to purchase. The first-hand experience of the SMS gateway platform helps you in rating the service better.
But makes sure the service provider doesn’t have any hidden cost and sign-up fees. You have to be very clear about this with the provider. Make sure you don’t get stuck with never-ending trial service.

Reliability of the provider
A reliable service provider ensures a high level of uptime having the least room for any type of error. The uptime tells how responsive the network is. Go for a service that provides consistent connectivity globally.

Scalability matters
The providers should give you a platform that is easy to scale. Also, it should have the ability to grow as the business grows. As your business expands, your SMS campaign is also likely to grow. The provider should now be able to accommodate the bulk messages that are being sent over to the customers.

Easy integration
Choose the one that seamlessly integrates with other systems having a cross-channel marketing and CRM understanding for the comprehensive success of the campaign. So, the provider should have a robust API and maximizes customer data.

Compliance
This one is pretty important, You want a service provider who will not only offer the best of services but also help you stay up-to-date with the ever-changing mobile marketing compliance rules. When you have the right SMSC service provider by your side, you are sure to avoid campaign hiccups and audits.

Customer support
A good service provider has a better customer support team. Prefer the one that provides round-the-clock support. Someone that enables you to get a faster resolution to your queries. Someone who is not only supportive but also responsive when times get tough.
The reliable service provider will not only help in mitigating issues but also provide feedback to make sure everything is moving ahead hassle-free, warranting you high ROI.

Tracking and analytics
Your CTA can be better when you understand the campaigns run or messages sent. A service provider will give you a track record of how many messages are delivered. You should always have a crystal clear picture regarding the success rate of the campaign. Only this will help you reach the right audience at the right time.

User experience
When you use the service of the service provider, you get to know how the platform actually works. You should also have a look at the number of clients they are serving, network operator connections, and the diverse range of industries that they have catered to. All this will help you a lot in taking the right decision.

Multi-language SMS
The service should support multi-language SMSs. This will not only break language barriers but also help you reach a wider audience across the globe. You can then send SMS to any region with the help of a preferred language.
User-friendliness
One overlooked consideration is ease-of-use. So, make sure before hiring an SMS service provider, you get an easy to use platform that fulfills all types of SMS messaging requirements.

Message delivery rate
SMS delivery rates vary from provider to providers. Make sure you choose the one that has a direct relation with the aggregators and has a good network. With this, you will get a guarantee that your messages will be successfully delivered to the customers with minimal delays.

Industry knowledge
Make sure you don’t forget to check how many years the service provider provides services in the industry. Knowing their total experience is important.
Also, do they have sufficient industrial knowledge? Choose the provider that is trusted and has a powerful presence in the market.
We hope the aforementioned checklist will help to find the best SMSC service provider for your business.
All the Best!

The post How to Hire The Right SMSC Service Providers For Your Business? first appeared on Connect | Communicate.

Why choose Bulk SMS marketing?
Here are valid reasons to integrate SMS marketing into your business plan.

SMS is instant
Who doesn’t want to swiftly amplify a marketing campaign? SMSs are sent instantly and received instantly on devices.

The best Bulk SMS service providers give an easy, no-install option. They understand that not all marketers are tech-savvy. So, they make it effortless for you to send messages to thousands and millions of customers.

SMS are time and location-oriented
SMS can be smartly integrated with the on-the-go customers. This can be done with the web-based platform that alerts customers of a location-specific sale/discount.

SMS knows how to grab attention
You are not only competing with the local marketers but also with others outside your region. So, no need to sit and wait for the customers to enter your brick-and-mortar store. An instant message will alert the customer regarding new products or discounts. This gives immediate urgency and priority over other messages.

Efficient in generating leads
Customers and voluntarily opt-in to your database to get news.
Voila, this way you get hundreds or thousands of new leads. If you send customers personalized messages, they certainly feel valued. And you know that a satisfied customer is a source of referrals. A great word of mouth will be enough to do everything.

SMS is trackable
When you partner with the leading SMS marketing service, tracking of messages is also possible. Giving offers and then converting them into sales is what every marketer desires. With smartphones having browsers, you can shorten the URL of your website and send it over in the SMS.

SMS are personal
Customers may have different email addresses and social media profiles but usually, they have one mobile number. So, this makes it easy for a marketer to smartly personalize the message to the right target audience at the right time. Always remember to keep the messages short and crisp.

SMS makes more loyal customers
You can make your customer feel special by giving away free gift cards, inclusive invites, and vouchers. Make them feel special and they will always keep coming back to you for more.

SMS is highly targeted
A customer has an un-explanatory relationship with their phone. This makes SMS a powerful marketing tool. Surprisingly, many customers are receptive to interacting with businesses with the help of text.
Send relevant messages. Don’t flood their phone with plenty of messages. If the offer is relevant and written for the individual customer, you will definitely make a connection with them.

Trackable analytics
SMS is digital information so it becomes easy to analyze it in detail. But it is important that you have segmented your communication effectively. You should know how to differentiate between service SMS, promotional SMS, new related SMS, etc. All messages sent to your customers can be:

• Stored
• Tracked
• Analyzed
• Measured

Most Bulk SMS marketing providers offer delivery reports. This helps you as a marketer to analyze what bought the maximum amount of success into the business. You can then take lessons learned into your next campaign.

Which industry can benefit from SMS marketing?
Do you know Domino’s is one of the hundreds of big brands that have considered SMS marketing into its overall strategy and got amazing results?
Ryan Swanson, the area director of the brand initiated the SMS campaign with crystal clear goals. He aimed at marketing on Facebook and grew SMS marketing.
Therefore, regardless of what organization you own, you always stand a chance to boost the advantages of SMS advertising by investing time to create personalized messages. Divide the customer socioeconomic process and advance your SMS campaign by trusting a reliable SMS service provider.
All industries including the education sector, financial sector, entertainment sector, e-commerce sector, real estate, automotive, banking, food, legal, etc can opt for SMS marketing services.
Let’s get started!
You will be surprised to know that SMS marketing has advanced over the years. There are different tools and techniques available to make the most of the campaign. All you have to do is to find the top SMS marketing service providers.
Confusion is quite common especially when you are planning to start something new. Remember, you have to advance as per the industry norms, or else your competitor is already to take your place.
SMS is quick, easy, and effective to implement. So, implement an SMS campaign and have a strong relationship with your customer as it will help you to take your business to new heights.

The post Bulk SMS Marketing - Who should use and why? first appeared on Connect | Communicate.

You will agree with the fact that mobile phones are used everywhere and are ruling the digital world. This is the reason why mobile-focused marketing has become a focal point of the strategic marketing plan. Bulk SMS is a must for every business that wants to grow and keep a competitive edge over its competitors.

Bulk SMS marketing plays a crucial role in mobile marketing
SMS is undoubtedly one of the most efficient sales tools. SMS has a 98% open rate that too within 3 minutes. No other marketing campaign can provide such an efficient rate. SMS is the most convenient way to deliver a business message to your customers as well as prospects. Never neglect SMS marketing else your competitors will take over.

Quality customer relationships are build with Bulk SMS
Customer communication becomes effective with Bulk SMS. It develops meaningful conversation and this is something that customers appreciate a lot.

Bulk SMS is a perfect business pitch as it allows different businesses of all sizes to send a message through different mobile networks. With not much effort, it drives scalable efforts. This is a purpose-built service that proves to be fruitful for first-time entrepreneurs, and SMEs who have just entered the industry as a startup. Also, it empowers businesses to develop limitless opportunities via strategic well-targeted exposure. You can convey the message nationally as well as internationally.

All the aforementioned reasons are what is making Bulk SMS so popular. Gradually, it has become the best solution for businesses that are aiming to target specific prospects whether locally or globally.

Bulk SMS messaging is for:

• Mass SMS advertising
• Sending notifications
• Alerts
• Reminders
• Safety checks (password confirmation)
• Product information
• News
• SMS newsletters
• Entertainment (competitions)
• All sorts of different text messages

Who should use Bulk SMS marketing?

• Consumer brands
• Enterprises
• Banks
• Media outlets
• Any airlines
• Travel agencies
• Healthcare providers
• Large consumer websites
• Retailers etc.

Why should you consider Bulk SMS services?
The primary answer is-wider user base. Whether you want to send a reminder, alert, update, or any kind of information, all of this can be done with this efficient way of delivering SMS to the audience. With right local and global bulk SMS service providers, you can reach the larger audience and can achieve your business targets easily.
Email marketing is also considered as one of the best ways to reach clients but only a small percentage of emails are read but that is not the case with SMS.

Mass messaging is a must-follow marketing technique for every business whether it is a startup or a well-established firm. This is because it empowers businesses to reach customers when it’s most suitable for them. You can add a call to action within the message and this can lead them through the sales funnel. You can also entice them by going for micro engagements. All of this depends on the type of business you’re in and also your business goals.
You can reap plenty of benefits with bulk SMS as it not only helps you in raising additional revenue but also give you a strong presence so that your audience will remember you.
Impression and engagement is a winning game. You can ask your customer to fill a survey, go for a Q&A session, or ask them to play a quiz. Anything that you think will interest them. This will not only lure new clients to your business but also lead to word-of-mouth marketing. And everyone knows that there is no more powerful promotion than word of mouth.

Best ways business can utilize bulk SMS gateway
Bulk SMS can add a lot of value to your interaction with customers. Here are a few ideas and examples.

Send reminders
Today, everyone is on the move and requires fast as well as reliable information from businesses and services they interact with. So, whenever your business sends a quick reminder, it helps to enhance customers’ perception of your company. They feel you value them and also stay updated.

Keep customers up to date
You can tell customers the new offers, discounts, and products that have been introduced in your business. Also give loyal customers loyalty points. This will make them pleased and satisfied. Keep every customer in the loop and make them feel important.

Send mandatory alerts
If there is some inconvenience caused due to technical issues and the service has stopped working, it is important to notify your customers. Sending them a message is the best way to notify them. This is going to avoid possible inconveniences. Customers will certainly appreciate such information as it proves to be quite helpful.

Target a specific audience
The more relevant information you have, the better it is. Make sure the message that you are sending is short, crisp, and to-the-point. The best example is Facebook. They exactly know who to target. They identify their target audience based on age, area, and interest. You should also know who your target audience is and then customize your messages accordingly. This way you will be able to cultivate meaningful connections with the audience and have fruitful interactions.

Conclusion
In today’s digital landscape, everyone is active on mobile devices, this is why bulk SMS marketing is an important part of communication strategy for businesses. Whether someone is young or old, everyone receives and reads an SMS. Undoubtedly, it has proved to be an ideal way to reach a wider audience especially the ones that are interested in your products and services.

Bulk SMS is not limited to the type of business and size of the business, Anyone can take advantage of this amazing marketing channel. If you still haven’t tried this marketing technique, trust me you are missing out on a lot of things.

The post How Effectively You can go for Digital Bulk SMS Messaging? first appeared on Connect | Communicate.

This growth is driven by elements that include more and more mobile subscribers globally. The constant increase of messaging service in customer-facing industries is usually in countries like India and China.

A lot of senders, as well as receivers, rely on A2P SMS messaging for basic activities. These activities include mobile payments, banking, and also marketing. Besides this, another reason for the growth of the A2P SMS market is the Banking, Financial Services, and Insurance (BFSI) companies. This is done by sending a one-time password (OTP) regarding a banking transaction or password change notification.

Well, A2P SMS is becoming popular and this is actually great news for businesses especially the ones that look forward to expanding and reaching a wider audience.

What is the Reason for the Growth of SMS Market Growth?

Internet of Things (IoT)
Do you know that A2P SMS is also part of IoT? And the Internet of Things is growing rapidly, we all are aware of the same.

There are approximately 400 million people that use IoT devices across the globe and this number will grow soon in the coming years.
A2P SMS marketing connects its users with real-time data from online applications and devices. As the growth of the Internet of Things is surging, customers are now expecting that companies should come up with more interesting things. SMS that uses IoT can now connect the employees as well as consumers with real-time data from online apps and devices.

Increased use in Banking and Financial Services
As already mentioned that A2P SMS marketing is used in banks, financial services, and insurance companies, it allows organizations to send notifications.

The BFSI industry has seen a drastic growth in the A2P SMSs. And this can be attributed to the demand from consumers for increased connectivity from banks and financial institutions.

Besides this, the reason for the growth of this marketing service is because of the usage in mobile payments and mobile banking, which has contributed to the growth of this technology. Banks can reach their clients in a manner that isn’t intrusive.

Developing countries are focusing a lot
We have aforementioned that countries like China and India have a maximum number of mobile users in the world. This has further resulted in A2P SMS marketing’s rise significantly.

The drastic growth in technology, as well as innovation, in these countries are clearly impacting the A2P SMS industry. The number has increased from 400 million in 2016 to approximately 1.5 billion in 2022.

Why preferred A2P SMS marketing?
Personalized messages
When A2P messaging is utilized in the right way, you can tailor the SMS messages as per your requirement. Who doesn’t like getting personalized messages? Well, when customers receive personalized messages from businesses, it not only pleases them but also makes them loyal customers. They feel that the business takes care of and values them.

However, A2P SMS marketing is an efficient marketing tool but you should rely on the right service provider to get the best results.

The easiest way to send notifications
A2P SMS is one of the easiest ways to send notifications. Any customer can go online shopping and order something from the Internet at the point-of-sale (POS), they always register with a cell phone number.

This helps them to track their ordered product, know the status, and know when it will reach its destination. This is a straightforward approach that is simply hassle-free. This eventually improves the customer’s journey while streamlining their shopping experience.

Direct and immediate channel
Do you know that SMS is one of the most immediate channels available?
Having a quick reading rate of 97% within 15 minutes delivery, you can be reassured that the SMS that you sent will be immediately read by the customer.

Quick delivery can be considered as one of the major benefits of A2P SMS marketing. This is because it allows you to reach the target audience at the right time. SMS has a quick delivery as it doesn’t require any internet connection from either end.

Approximately 45% of SMS firewall campaigns generate a successful ROI. This figure crosses over 50% when it gets collaborated with emails or social media platforms.

The best A2P messaging service efficiently handles time and business-sensitive messages effortlessly. This is done with the help of direct connections to the mobile operators.

Wrapping up
You can be successful in this marketing and move one step further when you know what is the best time to send a message to a customer based on their past interactions. This targeting can move beyond region and demographics while optimizing results.
Customer gratification has always been a challenge may be because customers are wanting to engage with businesses in real-time. Therefore, International bulk A2P SMS messaging is something that promises to do wonders for your brand and surge over the years.
Whether you are looking to target a small or large group of people, messaging channels are the most preferred as well as an effective approach that helps in reaching the clients in moments that matter.

The post How A2P SMS Marketing is Surging Globally first appeared on Connect | Communicate.

Additionally, an SMS firewall’s positive effects are incredibly vital for a company’s best possible functioning. It identifies all improperly charged routes, filters traffic, and prevents network abuse. SMS firewall is based on a holistic approach that combines software and hardware features to ensure monetization. Moreover, it provides operators with a safe and spam-free messaging environment. It even reduces traffic due to unsolicited messages.

The importance of SMS firewalls cannot be stressed enough in today’s market. It is ideal for avoiding spam and making sure that all incoming message traffic is anti-fraud. For a company looking to grow its market, unwanted spam and fraud messages are quite harmful. They can risk the credibility of the company.

Sometimes, a malicious signaling attack can also take place through spam messages. SMS firewall is required to make sure the safety of the company isn’t compromised. They provide high-performance and scalable solutions to meet modern safety requirements. Therefore, numerous MNCs and large conglomerates implement SMS firewalls in their marketing and safety strategies.

How does an SMS firewall work?

Whenever SMS traffic reaches a mobile operator’s network, the firewall scans each message, originator, source, and route used. Thus, the firewall implements high-performance scanning to analyze each message. Once the scanning is complete, ‘grey routes’ are identified and blocked.

Additionally, the firewall filters traffic spikes and unwanted content. In this way, the SMS firewall effectively ensures that the operator receives no fraudulent messages. It even has a user interface along with a fully customizable data center. The user can enter specific rules and guidelines according to their needs.

Benefits of using SMS firewall

As mentioned before, an SMS firewall is essential in the corporate world. Furthermore, it is quite efficient in avoiding unwanted SMS traffic which can affect revenue.

• Unified or Independent: SMS firewall includes both analysis and home router. It is an answer to both SMS security and monetization. It can be deployed standalone along with additional protocols for security. The firewall also can be executed on customized servers, which large conglomerates use for their data. Moreover, the firewall is independent of the device used.
• Fast and Flexible: From the first day of deployment, it blocks all kinds of threats. The firewall is quite flexible in nature. Users can modify their requirements on the go. Furthermore, it detects potential revenue leakage but also provides valuable intelligence in real-time. SMS firewall can also implement new policies without any software updates.
• Security: SMS firewall defends mobile networks against all kinds of attacks. It ensures that no fraudulent messages go through and blocks all ‘grey routes.’ It means that it even analyzes outbound messages. After it blocks a suspicious or fraudulent message, the message sender can be informed that they delivered their message, when in fact, the firewall blocked the message beforehand. The firewall also features a home router, which protects subscriber privacy.
• A2P: The firewall provides a complete A2P monetization solution by classifying messages into A2P or P2P. Additionally, they block the grey routes appearing, which also provides safety to the user. It enforces A2P termination over official routes and prevents any revenue leak. SMS firewall blocks messages by bulk SMS providers until a favorable business agreement is in place.
• Accessible Reporting: The SMS firewall has a robust reporting feature. It means that it alerts the users in the case of a spam or fraud message received/blocked. Moreover, you can also have more accurate information about network traffic and security. You have the option of customizing real-time alerts to be notified once a threat occurs. A2P revenue estimation is also an alert feature, ensuring you always stay updated about your company revenues.
• SMS Aggregators: The A2P solutions provided by these firewalls have helped many top SMS aggregators to eliminate grey routes, boost volumes, and open the floodgates on A2P revenues for their partner networks.
• Anti-flooding and Anti-spoofing: Blocks large amounts of messages to one or more destinations, resulting in the elimination of spam messages and the overload of storage. Moreover, SMS firewalls also stop messages using illegally the SMSC of the client operator by manipulating the A-number. There are numerous messages where the addresses are manipulated. These firewalls also play a huge role in blocking these.
• SMS hubs (signaling or SMPP): SMS hubs often implement their own SMS firewall functionality, but it’s advisable for hub-connected operators to set up an SMS firewall and operate their own controlling logic for traffic coming from SMS hubs. Positioned on the hub, operators get better monitoring and dependable protection.

SMS firewall and Marketing

Over the past few years, SMS firewall and marketing has been a critical strategy for most businesses. However, that in itself isn’t enough for favorable marketing. Thus, companies began to use SMS firewall services to protect themselves and execute a global network of SMS. It is projected to influence the market hugely from 2021 onwards.

Moreover, an SMS firewall is necessary to eliminate the risk of revenue leakage. The control of spam and fraudulent messages in various regions like China, the USA, India, and Canada has been extremely beneficial. They have been vital in the birth of several new policies and regulations, much to the global market’s advantage.

New product development could be an essential strategy with the presence of an SMS firewall. Players are also predicted to tap into a wealth of opportunities birthing due to A2P in various industries. Investment bankers are looking to make a fortune by investing in SMS firewall solutions. These are projected to be extremely viable and critical in the coming months.

Furthermore, numerous companies will look to enhance their stocks and secure their server data using firewalls. There is increasing adoption of cloud-based solutions in medium enterprises. We often observe the presence of firewalls in clouds as well. Hence, the SMS firewall is a critical part of the cloud, ensuring that no viruses or grey routes compromise the cloud data. It is necessary for the perfect marketing and security of any particular corporation. It is also a viable option for numerous upcoming businesses with not a very large consumer circle.

Don’t wait, secure your network now and keep unsolicited messages at bay from your subscribers. Contact Globe Konnect for robust SMS Firewall solutions to prevent any revenue leakage, block spam messages, and will help you identify various routes of monetization.

The post Importance of SMS Firewall to Avoid Spam & SMS Fraud Management first appeared on Connect | Communicate.

Over the years, B2B SMS marketing has been recognized by a diverse range of industries making it as important as emails and paid advertisements. An SMS message has the tendency to get open 90% and that too within 10 seconds.

How Bulk SMS Benefits Your Business?

Texting is now a popular business communication channel. Businesses can leverage SMS to send relevant content providing information and promoting themselves.

Here is why you should consider B2B SMS marketing:

High open rate: 98% of text-messaged as opened by the receiver as compared to 22% of emails.

Budget friendliness: Anyone who has a startup or an established firm can utilize the benefit of Bulk SMS marketing as it is affordable.

Mobile-friendliness: Bulk SMS can be sent to every type of cell phone. SMS has the ability to provide similar content that is in a mail-in a more crisp as well as accessible format.

Powerful customer engagement: SMS has 6-8 times higher engagement than email having an average click-through rate of 19%. SMS also keeps you connected to your customers.

Quick delivery: Text message needs very little preparation. Always remember that B2B SMS marketing will work when you send relevant content to the right person at the right time. You don’t have to wait to think about the content, no need to create unique designs and campaign approvals. You only have to draft a relevant message and hit send.

What are the tips that help in generating results?
Quick, easy, and personalized messages help every business to boost sales as it strengthens the relationship with existing clients while impressing the potentials.

Following are a few tried and tested strategies for you to implement in the marketing strategy.

Know the rules
Strict guidelines have to be followed before sending an SMS to someone. This is because the government doesn’t want any business to disrespect or abuse customers.

Build a B2B SMS List
You can’t send irrelevant messages to anyone, so it is very important that you make a list that has the name and numbers of the receivers.

Save your database: Make a list of the SMS receivers and mail it to yourself. This way you will have a backup. Also, make an excel sheet regarding the same.

Use social media: Powerful and interesting social media posts can efficiently promote your business.

Come up with interesting deals
It is a fact that anyone will only be interested in your business only when it has amazing deals or offers. Use this opportunity wisely and come up with a luring offer that is great. The irresistible reason will undoubtedly push the audience to connect with you.

You want the best results, don’t you? For this, it is extremely important that you explicitly outline the action that you want the readers to take and create urgency.

Segment the list
If there is someone who is looking for new updates, you obviously don’t want to give them PR announcements. Therefore segmentation is important as it helps in promoting different SMS codes for various messages.

Draft relevant content
Make sure whatever content is in your SMS, it should be relevant, to the point, helpful and interesting so that it encourages customers to respond soon. It should have a powerful impact on their mind.

Quickly get to the point. Express what you want to say in minimum characters. But make sure the message is clear and written in plain English. Try to avoid abbreviations, emoticons, and all caps.

Here are a few examples that you can send via Bulk SMS to the customers:

• New product updates
• Discount offers
• Answers to common questions
• Link to blogs, webinars, etc.
• Polls and surveys
• PR announcements
• Relevancy is critical in launching a B2B campaign that drives action.

Leverage two-way messaging
SMS messaging makes it easy to continuously create and enhance the SMS B2B campaign. By streamlining engagement you can track your client’s preferences. This helps in collecting data for future marketing.
Creating polls, questionnaires, and shortcode text via SMS is easy and getting answers is effortless. These useful SMS tactics for B2B marketers is also to understand the audience.

Key takeaway
Regardless of the type of business that you own, it is quite easy to maximize the benefits of your SMS marketing campaign by dedicating time to crafting effective messages. It is also very important to analyze your audience demographics, leveraging two-way marketing, and promoting your B2B international bulk SMS campaign throughout your company’s media.

The post How B2B SMS Marketing Strategies Boost Results? first appeared on Connect | Communicate.

SMS Firewall helps in dealing with everything smoothly by blocking grey routes and driving enterprise traffic to the approved channel.

SMS Firewall is a comprehensive solution that helps you to secure your business while unlocking revenue. With this, you can enhance SMS security, combat fraud and monetize enterprise messaging.

The core element of SMS protection is the SMS Firewall that tracks all improperly charged routes, filters traffic, and prevents network abuse. It has a combination of hardware and software that offers SMS monetization.

Reasons why businesses should consider SMS Firewall

Protecting international traffic is not a challenge as it has a low impact on budget and manpower. Especially if cloud-based and the third-party solution is being used. On the contrary, domestic traffic protection needs comparatively larger systems as well as a local set-up. This has a major impact on budget and human resources.
Many operators assume maybe the domestic connections are smaller in number and can be managed and controlled. But because of the following reasons, the SMS Firewall is required is:

• Fraud
• Spam
• Revenue leakages

What are the Features of an SMS Firewall that help Businesses?

SMS Firewall safeguard mobile networks against all bulk SMS messaging attacks and provides complete security & control over all messaging networks. SMS Firewall is an important solution to protect businesses & customers, and traffic management. Whenever an operator understands the complete traffic patterns, it can monetize A2P and other commercial traffic.

Here are the SMS Firewall features to consider:

Monetize messaging
When you don’t have a synchronized and updated layer of firewall protection, then you are unable to claim your fair share of growing your enterprise.

Security
Only feature-rich-protective software understands how important is enterprise messaging. With SMS Firewall, you are protected on all fronts.

Enterprise
Go ahead and shape the industry with the unparalleled features of SMS firewall that provide you with the edge you require to stay safe.

Firewall update services
The SMS market is continuously evolving and entrepreneurs have understood the importance of SMS as it reaches a wider audience. With this, the need for SMS Firewall has become mandatory.

Grey Route protection
Grey routes take away the trust in SMS as a mobile messaging channel. This is done by ignoring acceptable rules of engagement between operators. The Sinch SMS Firewall helps tackle this by blocking grey routes and driving enterprise traffic to approved channels.

How does SMS Firewall work?

When SMS Traffic reaches the network of the Mobile Operator, the firewall instantly scans every message, source, and route used.
When the traffic boosts, the repeated traffic then gets filtered as the undesired routes are tracked and thereby blocked. With the help of a friendly interface that is completely customizable, the user can apply specific rules for different roaming partners, types of traffic, sources of incoming traffic, and types of sender ID.

Wrapping Up

The global short message service (SMS) firewall market is currently witnessing the acceptance of various solutions in the upcoming years. There have been certain factors that are troubling a lot like grey routes.

The major reason for implementing an SMS Firewall is to avoid unmotivated message sending or spam messages from content providers. SMS Firewall aims at offering high performance and scalable solutions to achieve the modern safety requirements.

Do you know that the volume of message trafficking is undoubtedly one of the factors that influence the decision? But now, the complete process has become automated with time. Monitoring is done without interfering in the slight details.

The Firewall gives significant base protection against SMS spam helping in blocking all the malicious signaling attacks, suspect sources of messages, unusually high SMS volumes, or inconsistent SMS traffic in general. This Firewall takes the help of diverse metrics that helps in deciding if every situation should be considered spam or not.

The post How SMS Firewall Helps Boost Your Business? first appeared on Connect | Communicate.

Globe Teleservices (GTS) is a Singapore-based telecommunications company providing diversified and technologically advanced solutions to global telecom players. A new age telecommunications company, GTS pushes the boundaries to build cost-effective and smart solutions for its customers. Primarily focusing on solutions in the fraud management and enterprise domain. GTS strongly believes in designing tailor made solutions that fit to the need to each customer, solving the unique problems thereby helping them to drive revenues, while protecting their networks and securing the customer experience.

GTS is a leading voice, messaging and managed service provider across continents making them a key player in the international telecom landscape, with a close relationship with 100 mobile operators the team of GTS is able to provide telecom companies solutions that have a direct impact on revenues and customer engagement. Some of these solutions include Voice and Messaging Antifraud firewall solutions, cPaaS, IUC platform for carrier services.

Mobile Network operators choose GTS for the state of the art solutions that are developed using latest technology and the customer service aiming at creating unbeatable experiences.

Ashutosh Agarwal, Managing Director, Globe Teleservices says, “The key focus of Mobile network operators today is on reducing revenue leakages and acquiring the trust of the consumers. With our cutting edge technology solutions, we are confident in enabling MNO to achieve both the outcomes.”

With more than 350 employees, GTS has a worldwide presence with office in locations including Dubai, India, Malaysia, Hong Kong, Kenya and Tanzania giving GTS the clear advantage of great expertise, international knowledge as well as access to a great service network to call upon. GTS solutions have found place in leading telecom operations across the world. GTS has announced a range of wins and partnerships in the growing economies over the past few years.

With access to the latest technology, a widespread network and a team of experiences and knowledgeable professionals it in no wonder that this dynamic business is rapidly building a differentiated brand to itself in the field of telecom solution providers. Here at APAC insider, we’re confident that 2021 will bring further successes for the team at GTS.

The post Best Telecom Services Provider 2020 - Eurasia first appeared on Connect | Communicate.

They have changed the marketing game as well. Businesses are opting for bulk SMS services to reach their target audience with a single click and spread the word about their services.

International SMS cost is not much high, and businesses find lots of value from sending SMS to their customers globally.

But how do smartphones help a global SMS service provider? Before discussing this issue, let us talk about the bulk SMS campaign.

SMS marketing is one of the ways of promoting products and services simply by sending a text message to your subscribers. You may also send alerts, notifications, order status updates, customer review requests, and reminders. Thus, SMS has turned out to be one of the marketing channels, and you should include it in your omnichannel strategy.

The fact is that SMS marketing enables you to communicate with customers instantly, and it is highly important for your time-critical campaigns, like delivery updates and flash sale notifications.
What’s more, you can send bulk SMS in more than one regional language to let recipients understand your message.

Your first step to start the campaign is to choose the best SMS wholesale platform, which has partnerships with several mobile network providers. You will have an opportunity of global SMS delivery at the most competitive rate.

Use software to send bulk SMS to smartphone users-

Billions of people worldwide rely on mobile networks for communication, and the number will increase in the coming years. Marketers use feature-rich software to simplify the process of sending bulk SMS.
They can now deliver several messages with one click on the software. Still, it is essential to work with the bulk SMS gateway service provider to get the advantage of the best software.

Bulk SMS and DND numbers-

Although it is easy to send SMS to smartphone users, marketers face the challenge due to the NDNC registry. You cannot send SMS to the mobile numbers registered with the NDNC.
One of the major reasons for introducing NDNC is to prevent unnecessary marketing calls and SMS from disturbing the smartphone holders.

According to the rules of TRAI, you can send your promotional messages to non-DND mobile numbers between 9 AM and 9 PM. You may deliver non-promotional SMS to these DND numbers.
By using the transactional route, you need about 15 minutes to deliver the non-promotional SMS to DND numbers.

But, TRAI has declared that this rule is not applicable for promotional SMS of special categories, like-

Credit Cards
Insurance
Financial and banking products and services
Real estate

Advanced SMS software for a bulk SMS campaign-

When you do not like to waste your time and messages, the advanced SMS software is the ultimate solution. This software has a special feature to filter out the DND numbers. Thus, you will get the optimal value from the bulk SMS wholesalers.

Reliable marketing software enables you to implement your campaign by targeting smartphones via SMS. You can increase your brand loyalty using SMS software. Professional marketers target potential customers with permission-based subscription links in the SMS.

Smartphone users are indeed highly reliant on internet activities. However, the SMS open rates are higher than that of the emails. Most of the mobile users open their messages within a few minutes of receiving them and read the content.

However, in the email marketing campaign, recipients may send the SMS to the trash without reading it. Your personalized SMS content will convince the mobile to open it and read it. When the message has discount codes, recipients will take a step to buy your products with that code.

Thus, you can now start your SMS marketing campaign by sending the right promotional message to smartphone users. You can develop an instant connection with your potential customers.
It is better to look for a reliable SMS gateway company to help you with your campaign, and Globe Konnect can help to get started.

The SMS gateway server includes a user-friendly API that enables third-party applications to send and receive messages. The multiple SMS gateway providers will make your campaign successful. With a minimal investment in the SMS marketing solution, you can get several benefits.

The post Are smartphones the reason behind the popularity of bulk SMS marketing? first appeared on Connect | Communicate.