Why choose Bulk SMS marketing?
Here are valid reasons to integrate SMS marketing into your business plan.

SMS is instant
Who doesn’t want to swiftly amplify a marketing campaign? SMSs are sent instantly and received instantly on devices.

The best Bulk SMS service providers give an easy, no-install option. They understand that not all marketers are tech-savvy. So, they make it effortless for you to send messages to thousands and millions of customers.

SMS are time and location-oriented
SMS can be smartly integrated with the on-the-go customers. This can be done with the web-based platform that alerts customers of a location-specific sale/discount.

SMS knows how to grab attention
You are not only competing with the local marketers but also with others outside your region. So, no need to sit and wait for the customers to enter your brick-and-mortar store. An instant message will alert the customer regarding new products or discounts. This gives immediate urgency and priority over other messages.

Efficient in generating leads
Customers and voluntarily opt-in to your database to get news.
Voila, this way you get hundreds or thousands of new leads. If you send customers personalized messages, they certainly feel valued. And you know that a satisfied customer is a source of referrals. A great word of mouth will be enough to do everything.

SMS is trackable
When you partner with the leading SMS marketing service, tracking of messages is also possible. Giving offers and then converting them into sales is what every marketer desires. With smartphones having browsers, you can shorten the URL of your website and send it over in the SMS.

SMS are personal
Customers may have different email addresses and social media profiles but usually, they have one mobile number. So, this makes it easy for a marketer to smartly personalize the message to the right target audience at the right time. Always remember to keep the messages short and crisp.

SMS makes more loyal customers
You can make your customer feel special by giving away free gift cards, inclusive invites, and vouchers. Make them feel special and they will always keep coming back to you for more.

SMS is highly targeted
A customer has an un-explanatory relationship with their phone. This makes SMS a powerful marketing tool. Surprisingly, many customers are receptive to interacting with businesses with the help of text.
Send relevant messages. Don’t flood their phone with plenty of messages. If the offer is relevant and written for the individual customer, you will definitely make a connection with them.

Trackable analytics
SMS is digital information so it becomes easy to analyze it in detail. But it is important that you have segmented your communication effectively. You should know how to differentiate between service SMS, promotional SMS, new related SMS, etc. All messages sent to your customers can be:

• Stored
• Tracked
• Analyzed
• Measured

Most Bulk SMS marketing providers offer delivery reports. This helps you as a marketer to analyze what bought the maximum amount of success into the business. You can then take lessons learned into your next campaign.

Which industry can benefit from SMS marketing?
Do you know Domino’s is one of the hundreds of big brands that have considered SMS marketing into its overall strategy and got amazing results?
Ryan Swanson, the area director of the brand initiated the SMS campaign with crystal clear goals. He aimed at marketing on Facebook and grew SMS marketing.
Therefore, regardless of what organization you own, you always stand a chance to boost the advantages of SMS advertising by investing time to create personalized messages. Divide the customer socioeconomic process and advance your SMS campaign by trusting a reliable SMS service provider.
All industries including the education sector, financial sector, entertainment sector, e-commerce sector, real estate, automotive, banking, food, legal, etc can opt for SMS marketing services.
Let’s get started!
You will be surprised to know that SMS marketing has advanced over the years. There are different tools and techniques available to make the most of the campaign. All you have to do is to find the top SMS marketing service providers.
Confusion is quite common especially when you are planning to start something new. Remember, you have to advance as per the industry norms, or else your competitor is already to take your place.
SMS is quick, easy, and effective to implement. So, implement an SMS campaign and have a strong relationship with your customer as it will help you to take your business to new heights.

The post Bulk SMS Marketing - Who should use and why? first appeared on Connect | Communicate.

You will agree with the fact that mobile phones are used everywhere and are ruling the digital world. This is the reason why mobile-focused marketing has become a focal point of the strategic marketing plan. Bulk SMS is a must for every business that wants to grow and keep a competitive edge over its competitors.

Bulk SMS marketing plays a crucial role in mobile marketing
SMS is undoubtedly one of the most efficient sales tools. SMS has a 98% open rate that too within 3 minutes. No other marketing campaign can provide such an efficient rate. SMS is the most convenient way to deliver a business message to your customers as well as prospects. Never neglect SMS marketing else your competitors will take over.

Quality customer relationships are build with Bulk SMS
Customer communication becomes effective with Bulk SMS. It develops meaningful conversation and this is something that customers appreciate a lot.

Bulk SMS is a perfect business pitch as it allows different businesses of all sizes to send a message through different mobile networks. With not much effort, it drives scalable efforts. This is a purpose-built service that proves to be fruitful for first-time entrepreneurs, and SMEs who have just entered the industry as a startup. Also, it empowers businesses to develop limitless opportunities via strategic well-targeted exposure. You can convey the message nationally as well as internationally.

All the aforementioned reasons are what is making Bulk SMS so popular. Gradually, it has become the best solution for businesses that are aiming to target specific prospects whether locally or globally.

Bulk SMS messaging is for:

• Mass SMS advertising
• Sending notifications
• Alerts
• Reminders
• Safety checks (password confirmation)
• Product information
• News
• SMS newsletters
• Entertainment (competitions)
• All sorts of different text messages

Who should use Bulk SMS marketing?

• Consumer brands
• Enterprises
• Banks
• Media outlets
• Any airlines
• Travel agencies
• Healthcare providers
• Large consumer websites
• Retailers etc.

Why should you consider Bulk SMS services?
The primary answer is-wider user base. Whether you want to send a reminder, alert, update, or any kind of information, all of this can be done with this efficient way of delivering SMS to the audience. With right local and global bulk SMS service providers, you can reach the larger audience and can achieve your business targets easily.
Email marketing is also considered as one of the best ways to reach clients but only a small percentage of emails are read but that is not the case with SMS.

Mass messaging is a must-follow marketing technique for every business whether it is a startup or a well-established firm. This is because it empowers businesses to reach customers when it’s most suitable for them. You can add a call to action within the message and this can lead them through the sales funnel. You can also entice them by going for micro engagements. All of this depends on the type of business you’re in and also your business goals.
You can reap plenty of benefits with bulk SMS as it not only helps you in raising additional revenue but also give you a strong presence so that your audience will remember you.
Impression and engagement is a winning game. You can ask your customer to fill a survey, go for a Q&A session, or ask them to play a quiz. Anything that you think will interest them. This will not only lure new clients to your business but also lead to word-of-mouth marketing. And everyone knows that there is no more powerful promotion than word of mouth.

Best ways business can utilize bulk SMS gateway
Bulk SMS can add a lot of value to your interaction with customers. Here are a few ideas and examples.

Send reminders
Today, everyone is on the move and requires fast as well as reliable information from businesses and services they interact with. So, whenever your business sends a quick reminder, it helps to enhance customers’ perception of your company. They feel you value them and also stay updated.

Keep customers up to date
You can tell customers the new offers, discounts, and products that have been introduced in your business. Also give loyal customers loyalty points. This will make them pleased and satisfied. Keep every customer in the loop and make them feel important.

Send mandatory alerts
If there is some inconvenience caused due to technical issues and the service has stopped working, it is important to notify your customers. Sending them a message is the best way to notify them. This is going to avoid possible inconveniences. Customers will certainly appreciate such information as it proves to be quite helpful.

Target a specific audience
The more relevant information you have, the better it is. Make sure the message that you are sending is short, crisp, and to-the-point. The best example is Facebook. They exactly know who to target. They identify their target audience based on age, area, and interest. You should also know who your target audience is and then customize your messages accordingly. This way you will be able to cultivate meaningful connections with the audience and have fruitful interactions.

Conclusion
In today’s digital landscape, everyone is active on mobile devices, this is why bulk SMS marketing is an important part of communication strategy for businesses. Whether someone is young or old, everyone receives and reads an SMS. Undoubtedly, it has proved to be an ideal way to reach a wider audience especially the ones that are interested in your products and services.

Bulk SMS is not limited to the type of business and size of the business, Anyone can take advantage of this amazing marketing channel. If you still haven’t tried this marketing technique, trust me you are missing out on a lot of things.

The post How Effectively You can go for Digital Bulk SMS Messaging? first appeared on Connect | Communicate.

This growth is driven by elements that include more and more mobile subscribers globally. The constant increase of messaging service in customer-facing industries is usually in countries like India and China.

A lot of senders, as well as receivers, rely on A2P SMS messaging for basic activities. These activities include mobile payments, banking, and also marketing. Besides this, another reason for the growth of the A2P SMS market is the Banking, Financial Services, and Insurance (BFSI) companies. This is done by sending a one-time password (OTP) regarding a banking transaction or password change notification.

Well, A2P SMS is becoming popular and this is actually great news for businesses especially the ones that look forward to expanding and reaching a wider audience.

What is the Reason for the Growth of SMS Market Growth?

Internet of Things (IoT)
Do you know that A2P SMS is also part of IoT? And the Internet of Things is growing rapidly, we all are aware of the same.

There are approximately 400 million people that use IoT devices across the globe and this number will grow soon in the coming years.
A2P SMS marketing connects its users with real-time data from online applications and devices. As the growth of the Internet of Things is surging, customers are now expecting that companies should come up with more interesting things. SMS that uses IoT can now connect the employees as well as consumers with real-time data from online apps and devices.

Increased use in Banking and Financial Services
As already mentioned that A2P SMS marketing is used in banks, financial services, and insurance companies, it allows organizations to send notifications.

The BFSI industry has seen a drastic growth in the A2P SMSs. And this can be attributed to the demand from consumers for increased connectivity from banks and financial institutions.

Besides this, the reason for the growth of this marketing service is because of the usage in mobile payments and mobile banking, which has contributed to the growth of this technology. Banks can reach their clients in a manner that isn’t intrusive.

Developing countries are focusing a lot
We have aforementioned that countries like China and India have a maximum number of mobile users in the world. This has further resulted in A2P SMS marketing’s rise significantly.

The drastic growth in technology, as well as innovation, in these countries are clearly impacting the A2P SMS industry. The number has increased from 400 million in 2016 to approximately 1.5 billion in 2022.

Why preferred A2P SMS marketing?
Personalized messages
When A2P messaging is utilized in the right way, you can tailor the SMS messages as per your requirement. Who doesn’t like getting personalized messages? Well, when customers receive personalized messages from businesses, it not only pleases them but also makes them loyal customers. They feel that the business takes care of and values them.

However, A2P SMS marketing is an efficient marketing tool but you should rely on the right service provider to get the best results.

The easiest way to send notifications
A2P SMS is one of the easiest ways to send notifications. Any customer can go online shopping and order something from the Internet at the point-of-sale (POS), they always register with a cell phone number.

This helps them to track their ordered product, know the status, and know when it will reach its destination. This is a straightforward approach that is simply hassle-free. This eventually improves the customer’s journey while streamlining their shopping experience.

Direct and immediate channel
Do you know that SMS is one of the most immediate channels available?
Having a quick reading rate of 97% within 15 minutes delivery, you can be reassured that the SMS that you sent will be immediately read by the customer.

Quick delivery can be considered as one of the major benefits of A2P SMS marketing. This is because it allows you to reach the target audience at the right time. SMS has a quick delivery as it doesn’t require any internet connection from either end.

Approximately 45% of SMS firewall campaigns generate a successful ROI. This figure crosses over 50% when it gets collaborated with emails or social media platforms.

The best A2P messaging service efficiently handles time and business-sensitive messages effortlessly. This is done with the help of direct connections to the mobile operators.

Wrapping up
You can be successful in this marketing and move one step further when you know what is the best time to send a message to a customer based on their past interactions. This targeting can move beyond region and demographics while optimizing results.
Customer gratification has always been a challenge may be because customers are wanting to engage with businesses in real-time. Therefore, International bulk A2P SMS messaging is something that promises to do wonders for your brand and surge over the years.
Whether you are looking to target a small or large group of people, messaging channels are the most preferred as well as an effective approach that helps in reaching the clients in moments that matter.

The post How A2P SMS Marketing is Surging Globally first appeared on Connect | Communicate.

For instance, if you sell your services in one part of the world with perfect digital marketing strategies, you can sell it worldwide.

There is constant pressure on retailers to be available everywhere wherever their consumers are, and this has become a challenge.

With new challenges comes more pressure to stand out in the crowd, so the battle boils down to customer loyalty.

So, now the main question arises: how can you turn down the threat posed by your competitors to improve your customer loyalty?

Well, the answer to it is, you need to leverage the power of the consumers’ cell phones.
Smartphones have become their companions. 77% of consumers prefer mobile online shopping (Source -prnewswire.com), so retailers have to cope up with the customer’s new buying behavior.

SMS marketing is the most direct and exciting way to reach your consumer and uplift your business.

Many retailers have turned to SMS marketing services to build a connection with their existing customers and create new relationships.

So, how you can increase your sales via SMS marketing.

Benefits of SMS marketing in retail:

1. Increase customer retention: Customer relationship is the essence of a profitable business. You can retain your customers by nurturing relationships. Nowadays, rather than giving out physical cards, retailers are more focused on creating loyalty programs.
According to a report, around 3.8 billion brands have enrolled themselves in customer loyalty programs( Source-businesswire.com)

You can send an SMS to sign up or register for a loyalty program. In this way, you can attract customers to register to your brand, and then you can send them individual or personalised offers. For such SMS services, you can contact a bulk SMS gateway service provider.

2. Order related messages: Okay, now who doesn’t want an update regarding deliveries and orders. Anyone working in the retail sector realises the importance of orders and deliveries once the order is placed.

Customers like the seamless delivery process to determine the reputation of the brand. If you work in the electronic, stationery, clothes retail sector, you need to realise the importance of delivery.

It especially becomes essential when you are competing against many vendors who are offering similar services. When you integrate the SMS services in your order handling, you can update your customers and keep them in the loop.

3. Send across the in-store offers: Sometimes, it isn’t easy to get customers through the door, so send them offers that could only be used in the stores. Send your customers the product information and in-store offers to update them. If you have stocked up on something new, let your customer know that you have them in stock.

Also, if you are offering attractive discounts only at your stores inform your customers.

For instance, if you have a clothes store, you can come up with an offer like 20% off on the in-store purchase or something you will be giving away for free. In this way, you can attract more customers and build excellent customer loyalty.

4. Go for SMS surveys: Feedback is always essential after a successful delivery. It is still vital to discover the area where you can improve, so ask for ratings or reviews.

Therefore after every purchase ask your customers via SMS to see what they think about your services. For instance, you can say, “Hey, your package has been successfully delivered. Do you want to share your experience with us or ask how our service was or rate our services?”

5. Text special offers: Do you offer regular discounts? Well, then intimate your customers! You might be sending offers via emails or in-app notifications, but there is no guarantee that customers will view your messages.

Therefore, you must send offers via SMS as there are 95% chances that your customers will read them.

The Bottom Line
Well for several years retailers have struggled to use SMS marketing services. However, it is an enticing way to retain existing customers and attract a new one.

We at Globe Konnect provide the best bulk SMS gateway services. Initially, we analyse your industry and then customise bespoke solutions to your issues. Get in contact with us to take this further.

The post How can retailers leverage SMS Marketing to increase their business? first appeared on Connect | Communicate.

Text Messaging drives maximum engagement among all marketing mediums by far. More than 90% of messages are read within 150 seconds of receipt. Well, the only reason for you not trying this out is your wrong notion about it. If applied wisely, it can offer you precise targeting and can be an efficient tool to reach a gainful demographic: the younger class.

A Few Break-Down Facts about SMS Marketing
SMS marketing is also known as text message marketing or short messaging service. Let’s give these stats a read:

● SMS is the most welcoming marketing tool, outmatching emails for 18-24-year-olds. Over 90% of people drop off or see a text in their inbox per week.
● Consumers who are delivered text messages have a 40% conversion rate than those who are not sent any messages.
● Text messages have a 98% open rate compared to emails at 20%, which means people open and read text messages more quickly.
Just because a message is more likely to be read does not mean the consumer is going to convert. You need to be more specific about sending your messages and how often they reach your potential customers.

Pro Tips for Successful SMS Marketing Campaign
Text messaging can drive a sizable growth to your business if done correctly. We have mentioned tips to keep in mind when you head out to devise an SMS campaign.

1. Sending messages to the right contacts
SMS marketing can only be successful if you’ve got the list of your targeted audience in your hands. You can ask your customer whether they want to know about the latest launches and offers via messages or not.
Make sure you tell them precisely what they can await from your messages by using CTAs. Taking prior permission from the customers will involve them better. Invest in international messaging today to enjoy sales tomorrow.

2. Know your customers
You must use a customer relationship management app to know how successful your messages were. To make your SMS campaign successful, you need to analyse everything from their purchase history to location to age and then target them with promotions. But you can also send them general sales and promotion bulk messages so that they can be informed.

3. Write clear and precise messages
Be as clear and concise as possible when you send messages to your customers. The first 160 characters are all you have to express yourself. Ensure the message is to the point and written in plain English. Refrain from using abbreviations, emoticons, and all caps.
Be specific if you’re inviting them for sale. Give them a precise date when a sale ends or place an expiry date for the coupons. That incentivises your customers to act.

4. Use CTA buttons in your messages
Call-to-action engages your customers with your SMS marketing campaigns. That’s what any marketer would expect from them: to engage, to read, interact, and take action on them.
A phone number or URL is great options for driving CTAs. Just be creative in what you do. You are not the only one dropping messages, so make sure you stand out from the crowd.
Have a look at some CTA hits:

● “Get Offers/Discount” Inviting customers to get offers in the text to earn a discount is a better way to engage them to your offer. Example: “60% off your drinks tonight”
● “Text-to-Vote” Run a poll to engage your customers and collect valuable feedback for your company in terms of product quality, service, and prices.
● “Buy Now” This is a winner CTA button for targeted messages. Once you know your customer frequently buys a specific product, you can deliver a text marketing that works with a “Buy Now” button to ease out their purchase.

5. Timing is of the essence
You don’t want to send messages too early or too late. But what’s more crucial is to give them ample time to act on your message. No one would like to receive a coupon after making a purchase. Consider writing it earlier than sending it afterwards.
You also want to keep a tab on the frequency of your messages. It will not be a good idea to overload consumers with tons of messages as it can annoy them, and they may start to ignore your messages.Quality plays above quantity, and global SMS solutions providers can help you achieve that.

Bonus Tip
No matter what your business is all about, you can reap the benefits of your SMS campaign by investing time to craft engaging messages, tracking your customer demographics, hiring a2p bulk SMS-specific advertising team, and marketing your international SMS campaign across all your media channels.
Your business needs to monitor and analyse all of your results. Ever wonder, why? You can prep a list of relevant info and send them to a set of the appropriate audience. Keep track of your marketing stats such as open rates, click-through rates, conversions, and subscriber list and even those who opted out of your service.
Hire the best international bulk SMS solutions provider to explore a world of options for your business today!

The post Tips to get the most out of your SMS Marketing Campaigns first appeared on Connect | Communicate.