Today, the most powerful as well as the preferred medium for communication is texting. This is because there is no internet connection required to reach a customer so notifications can be sent to anyone that has a cellphone. Also, it’s less intrusive and time-consuming. When done in the right way it’s an effective channel through which to conduct business.

Here are the four key ideas to consider:

1. Maintain a strong relationship with your customers

Every marketer wants to have a strong relationship with the customer, right? There is a long list of things that can be done but most importantly you should gain their trust. Also, send personalized messages as this makes them feel valued.

You may be wondering how personalization might look like. This simply means, send them the notifications that they actually want. The notifications include order, shipping details, service downtime alerts, login verification, and personalized promotions. All these alerts as well as notifications are an easy way to drive customer loyalty and satisfaction. One-way messaging is highly scalable. It helps in growing your audience quickly.

Beyond one-way notifications, there are other ways also to engage customers.

Another tactic is adhering to the 160-character limit. Don’t send messages that are too long. In this hectic world, no one has the time to read them. Send them messages only when they opt-in (subscribe). Don’t just keep sending vague bulk messages as this is going to irritate them for sure.

Answer these queries:

• Is the customer happy with promotional messages?
• How many messages are considered too many?
• Are you following the government standards?

No matter what you do, make sure you aim at delivering a great experience.

2. Balancing the type of messages sent is the key

You have to consider that messaging them in the right way is important. Today, all customers have a mobile phone and most of them have smartphones. And this is the simplest way to reach them. SMSs have the highest open rates as compared to emails or any other communication channels.

Understand what type of messages will delight them and which ones will fall flat. Make sure they are welcoming as well as valuable.

Delightful messages are not only related to the travel and restaurant industries. In every sector, customers face trouble when it comes to installation or anything else. Making how-to videos with text messages and doing video calls is the best way to bridge the gap and support customers.

Providing them remote services is the new way of doing business in different industries. Keep pleasing your customers and they will keep coming back.

Knowing the act of balancing promotional, and delightful messaging is very important. The majority of customers love having discounts and coupons on their phones. Whenever you think of sending promotional messages, moderation is key.

3. Leverage AI-powered conversational messaging

Messaging doesn’t have to be a one-way channel. Smart marketers know that conversational messages deliver more value.

Deploying chatbots via mobile messaging channels help customers solve their queries in a short duration of time. Responding to routine customer service inquiries or helping them in the purchase, two-way messaging saves your customers time and saves your company money.

The major reason why text messaging is way more powerful than email is, it doesn’t land up in spam, unlike emails. And also because it’s always-on and ready to solve problems. SMS creates a connection that iss like a starting point for a wide range of actions. This ranges from e-commerce and customer loyalty programs to customer support.

4. Improve customer insights

Did you know that text message is also an effective channel for reaching customers and getting analytics? Yes, that is possible.

Also, you can make them fill surveys to follow up on purchases or customer feedback. This is a great way to learn how to improve customer service and satisfaction. And you get an insight into their purchasing style and the overall experience.

Globe Konnect can help your business

Are you all set to implement an SMS messaging system that will enhance customer service and build a strong relationship with your audience?

If yes, Globe Konnect’s easy-to-integrate API helps you send personalized messages to your customers. You can effortlessly deploy our APIs. Besides this, you can also take advantage of our Bulk sms service, Global A2P SMS, SMS firewall, SMSC and reseller program.

Text messages when used in the right way turn out to be a very powerful marketing tool having the ability to create an excellent customer experience. When you partner with a reliable SMS service provider, you strengthen new customer relations.

The post 4 Smart Ways to Nail Customer Experience with Messaging first appeared on Connect | Communicate.

This growth is driven by elements that include more and more mobile subscribers globally. The constant increase of messaging service in customer-facing industries is usually in countries like India and China.

A lot of senders, as well as receivers, rely on A2P SMS messaging for basic activities. These activities include mobile payments, banking, and also marketing. Besides this, another reason for the growth of the A2P SMS market is the Banking, Financial Services, and Insurance (BFSI) companies. This is done by sending a one-time password (OTP) regarding a banking transaction or password change notification.

Well, A2P SMS is becoming popular and this is actually great news for businesses especially the ones that look forward to expanding and reaching a wider audience.

What is the Reason for the Growth of SMS Market Growth?

Internet of Things (IoT)
Do you know that A2P SMS is also part of IoT? And the Internet of Things is growing rapidly, we all are aware of the same.

There are approximately 400 million people that use IoT devices across the globe and this number will grow soon in the coming years.
A2P SMS marketing connects its users with real-time data from online applications and devices. As the growth of the Internet of Things is surging, customers are now expecting that companies should come up with more interesting things. SMS that uses IoT can now connect the employees as well as consumers with real-time data from online apps and devices.

Increased use in Banking and Financial Services
As already mentioned that A2P SMS marketing is used in banks, financial services, and insurance companies, it allows organizations to send notifications.

The BFSI industry has seen a drastic growth in the A2P SMSs. And this can be attributed to the demand from consumers for increased connectivity from banks and financial institutions.

Besides this, the reason for the growth of this marketing service is because of the usage in mobile payments and mobile banking, which has contributed to the growth of this technology. Banks can reach their clients in a manner that isn’t intrusive.

Developing countries are focusing a lot
We have aforementioned that countries like China and India have a maximum number of mobile users in the world. This has further resulted in A2P SMS marketing’s rise significantly.

The drastic growth in technology, as well as innovation, in these countries are clearly impacting the A2P SMS industry. The number has increased from 400 million in 2016 to approximately 1.5 billion in 2022.

Why preferred A2P SMS marketing?
Personalized messages
When A2P messaging is utilized in the right way, you can tailor the SMS messages as per your requirement. Who doesn’t like getting personalized messages? Well, when customers receive personalized messages from businesses, it not only pleases them but also makes them loyal customers. They feel that the business takes care of and values them.

However, A2P SMS marketing is an efficient marketing tool but you should rely on the right service provider to get the best results.

The easiest way to send notifications
A2P SMS is one of the easiest ways to send notifications. Any customer can go online shopping and order something from the Internet at the point-of-sale (POS), they always register with a cell phone number.

This helps them to track their ordered product, know the status, and know when it will reach its destination. This is a straightforward approach that is simply hassle-free. This eventually improves the customer’s journey while streamlining their shopping experience.

Direct and immediate channel
Do you know that SMS is one of the most immediate channels available?
Having a quick reading rate of 97% within 15 minutes delivery, you can be reassured that the SMS that you sent will be immediately read by the customer.

Quick delivery can be considered as one of the major benefits of A2P SMS marketing. This is because it allows you to reach the target audience at the right time. SMS has a quick delivery as it doesn’t require any internet connection from either end.

Approximately 45% of SMS firewall campaigns generate a successful ROI. This figure crosses over 50% when it gets collaborated with emails or social media platforms.

The best A2P messaging service efficiently handles time and business-sensitive messages effortlessly. This is done with the help of direct connections to the mobile operators.

Wrapping up
You can be successful in this marketing and move one step further when you know what is the best time to send a message to a customer based on their past interactions. This targeting can move beyond region and demographics while optimizing results.
Customer gratification has always been a challenge may be because customers are wanting to engage with businesses in real-time. Therefore, International bulk A2P SMS messaging is something that promises to do wonders for your brand and surge over the years.
Whether you are looking to target a small or large group of people, messaging channels are the most preferred as well as an effective approach that helps in reaching the clients in moments that matter.

The post How A2P SMS Marketing is Surging Globally first appeared on Connect | Communicate.

From sending out important sales messages to appointment reminders, a2p bulk SMS services are used by big tier companies to grab the customer’s attention.
Important sectors such as e-commerce, entertainment, beauty and wellness, health, education are utilizing this pocket-friendly marketing way to stay in touch with the customers.

According to a study by Ovum pegged, the annual volume of A2P messaging is 1.8 trillion, and an MNO earns nearly 3 cents in revenue from every message, which equals $54 billion.
The above stats prove that the a2p SMS market is a multi-dollar business.

Well, as they say, with good comes bad.
Such billion-dollar revenue streams need protection because they are a magnet for fraudsters.

In this article, we are mentioning common a2p SMS frauds and how you can combat them.

1. Spams:

Spamming is the result of gazillions of promotional messages sent to customers to increase sales. Spamming happens when the company cannot manage consumer data properly. For instance, either the company doesn’t verify the number used to sign up or ask for the customers’ consent to enable SMS notifications.

2. SMS malware: Fraudsters attempt to access the subscribers’ mobile operating system and steal sensitive information. This type of fraud is usually done by installing malicious software on the subscribers’ devices without their knowledge. For instance, the fraudsters can innocently disguise the bad app that will silently act in the background.

3. SMIShing: By combining social engineering techniques, SMS originator, and SPAM, the fraudsters try to gain access to social media accounts or sensitive data.

4. SMS originator spoofing: Okay, this is one of the most common types of fraud. The customer is tricked into sharing the information, as the true identity of the sender is hidden. The fraudster can pretend to be a bank or government office.

5. Hacking: Fraudsters steal the credential of the sending third party. They hack the SMS sending website by giving out fake payment details and use the provided information to spam the customers.

6. Grey routes with no AA19/AA60 agreement: In this case, fraudsters exploit the A2P SMS services by not paying for them. They use legitimate companies’ data in the absence of commercial agreements.

HOW A2P SMS FRAUDS HAPPEN?

A2P SMS services get exploited by the loopholes in the framework by GSM. SMS services will be offered at low rates in some cases, but they will not offer value.
Whereas in some cases the messages would be delivered late or they will not be delivered at all.

In such frauds, the big SMS companies lose profits.

HOW TO OVERCOME A2P SMS FRAUDS?

1. Filtering: It is important to filter the messages to maintain a file of information that is important. It will help in only storing the essential information and control the messages being sent.

2. Content validation: In the good old days, it was easy to validate the content with repeated content or specific keywords. But fraudsters have become smart, and it is not easy to protect them. Therefore, morphing and obfuscation techniques where Latin letters would be swapped with Cyrillic characters or the SMS would be modified.

3. Volumetric checks: Volumetric checks are essential for any anti-fraud system as they enable red flags whenever somebody from outside tries to attack.

4. URL checking: URL links can damage the information on your system. URL checking services automatically check URLs with red flags.

5. Global database checking: Industry associations share the gathered knowledge on fraud cases with the members. This information is then further used by some specialized a2p bulk SMS vendors who use it to update their customers’ filters.
Therefore, it is suggested to use third party solutions as they regularly update their software.

The Bottom Line
Frauds with A2P affect everyone in the hierarchy, starting right from the sender to the receiver. No matter where you sit in the chain, if once you lose the trust of your consumers, they won’t trust you again; therefore, make sure that you protect your A2P SMS software.

Suppose you are looking for a company that builds an A2P SMS Aggregator that provides the best a2p SMS messaging service and A2P SMS Features. Then your search ends at https://www.globe-konnect.com. We provide the best bespoke A2P SMS services in the market and promise to provide top-class quality.

The post Types of A2P SMS frauds and how you can combat them first appeared on Connect | Communicate.

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